Beastly Boroughs is a quiet world shaped by place, story, and presence.<\/p>
Across the five boroughs of Merseyside, each beast is rooted in a real landscape \u2014 coast, woodland, village, riverbank, city street. The stories are imagined, but the places are felt.<\/p>
Every creature begins as a tale in the journal of the Greengatherer. Some remain as stories and postcards. Others become part of the Signature Collection \u2014 carefully chosen illustrations offered in limited, considered forms.<\/p>
These are not mascots or slogans.
They are witnesses to weather, memory, and belonging.<\/p>
Beastly Boroughs is not about novelty.
It is about recognising something familiar \u2014 even if you cannot quite name it.<\/p>"},"textColor":{"id":124812551,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":113143527,"value":null},"title":{"id":113143528,"value":null},"backgroundColor":{"id":113143530,"value":"#{feature.background.color}"},"padding":{"id":113143534,"value":"3"},"fullWidth":{"id":113143535,"value":"0"},"fullBackgroundColor":{"id":113143536,"value":"#{feature.fullBackground.color}"},"published":{"id":113143537,"value":"1"},"conditions":{"id":113143538,"value":"[]"},"direction":{"id":124812543,"value":"column"},"textColor":{"id":124812544,"value":"#{feature.text.color}"},"buttonText":{"id":124812545,"value":null},"copy":{"id":124812546,"value":"
Beastly Boroughs is a quiet world shaped by place, story, and presence.<\/p>
Across the five boroughs of Merseyside, each beast is rooted in a real landscape \u2014 coast, woodland, village, riverbank, city street. The stories are imagined, but the places are felt.<\/p>
Every creature begins as a tale in the journal of the Greengatherer. Some remain as stories and postcards. Others become part of the Signature Collection \u2014 carefully chosen illustrations offered in limited, considered forms.<\/p>
These are not mascots or slogans.
They are witnesses to weather, memory, and belonging.<\/p>
Beastly Boroughs is not about novelty.
It is about recognising something familiar \u2014 even if you cannot quite name it.<\/p>"},"template":{"id":124812547,"value":"feature"}}},{"id":4597616,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":113143562,"value":"
Inspired by Place. Shaped by Story.<\/p><\/blockquote>
<\/p>
Mersey Lore Creations is a place-rooted folklore studio shaped by the landscapes, memory, and lived character of Merseyside.<\/p>
Each world begins with real ground \u2014 coastlines, villages, wooded paths, industrial edges, tidal causeways. From those places, stories emerge. Through illustration and narrative, we gather small presences and local myths into quiet, enduring worlds.\u00a0<\/p>
Under Mersey Lore Creations sit two connected collections:<\/p>
WirralWear<\/strong> \u2014 a gentle, seasonal folklore world rooted in the Wirral Peninsula, where TreeFolk guardians and young Explorers reflect the rhythm of land, tide, and shifting light.<\/p>
Beastly Boroughs <\/strong>\u2014 a gathering of place-bound beasts across Merseyside\u2019s five boroughs, alongside the wilder sightings of the Outlands at the edges of the map.<\/p>
Each world has its own tone and pace, but all are shaped with the same principles:<\/p>
Slow, deliberate growth<\/p>
Respect for place<\/p>
Story before product<\/p>
Atmosphere over noise<\/p>
The guiding question remains:<\/p>
Could someone from here recognise this \u2014 even if they don\u2019t know why?<\/p>
If the answer is yes, it belongs.<\/p>"},"borderRadius":{"id":113143574,"value":"#{text.border.radius}"},"textColor":{"id":113143575,"value":"#{text.color}"},"backgroundColour":{"id":113143576,"value":"#0000"},"truncateHeight":{"id":113143577,"value":null},"padding":{"id":113143579,"value":"3"},"fullWidth":{"id":113143580,"value":"0"},"fullBackgroundColor":{"id":113143581,"value":"#{text.fullBackground.color}"},"published":{"id":113143582,"value":"1"},"conditions":{"id":113143583,"value":"[]"},"template":{"id":124812534,"value":"text"}}},{"id":4597618,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":113143584,"value":"6"},"spacing":{"id":113143585,"value":"64px"},"font":{"id":113143586,"value":"#{newsletter.title.font}"},"title":{"id":113143587,"value":"Join the Beastly Boroughs Community!"},"copy":{"id":113143588,"value":"Subscribe to the newsletter for the latest mythical designs, exclusive offers, and enchanting new tales from across the five boroughs."},"stacked":{"id":113143589,"value":"0"},"backgroundColor":{"id":113143590,"value":"#0000"},"textColor":{"id":113143591,"value":"#{newsletter.text.color}"},"primaryActions":{"id":113143592,"value":"0"},"formBorderRadius":{"id":113143593,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":113143594,"value":"#{button.border.radius}"},"borderRadius":{"id":113143595,"value":"#{newsletter.border.radius}"},"mailingList":{"id":113143596,"value":65531},"fullWidth":{"id":113143598,"value":"0"},"fullBackgroundColor":{"id":113143599,"value":"#{newsletter.fullBackground.color}"},"published":{"id":113143600,"value":"1"},"conditions":{"id":113143601,"value":"[]"},"template":{"id":113144529,"value":"newsletterSubscribe"}}}],"properties":{"title":{"id":113143481,"value":"About Beastly Boroughs: Discover the Legends Behind the Mythical Creatures"},"isStorePage":{"id":113143482,"value":"1"},"ogImage":{"id":113143483,"value":"https:\/\/images.podos.io\/wco4uk0uiltdll9ldsalqkeljyy4iea9gqijq83hds8xlslz.jpeg.jpg?w=1200&h=auto"},"description":{"id":113285086,"value":"Learn about Beastly Boroughs, a creative project celebrating the unique spirit of local communities through legendary creatures and imaginative storytelling. Explore the inspiration, mission, and creative team behind the captivating Beastly Boroughs collection, where mythical animals and local legends come to life. Perfect for fans of folklore, art, and community heritage."}},"labels":[],"published":1,"sitemap":1,"divisionId":405864,"edited":true}